A logo is the graphical presentation and is the trademark of a brand. It can either be a shape, colour, typeface, or even a combination of them.
A logo differentiates you from other and creates association of the relevant brand essence in the mind and heart of the target audience. A good logo marks the branding objectives and commutes the meaning well and impress the viewers enough to memorize it. None of the business can become recognised, without a mesmerising, eye catching and powerful logo design. Any business, whether large or small fights an uphill battle for its recognition through branding and with a custom logo design, a company’s name resonate clearly in front of their customers.
The logo development process comprises upon two basic elements. Firstly, is the text of the logo and then the look of the logo. Words don’t convey complete meaning therefore the shape; colour and other attributes play their role in communicating the comprehensive message with increasing tendency for recall.